Felix Schaefer Marktforschung
Consumer | Products | Research

Clarity of Information

The clarity of information is a prerequisite for unambiguousness in analysis, interpretation and assessment.

Clarity is therefore the criterion that determines the value of our services to our clients. 

As a free-lance consultant with a broad background of experience, I do concentrate on projects to assist in new product development, customer satisfaction, and quality management:

  • for the consumer goods and raw materials industries
  • for pharmaceutical companies
  • for the service and retail industries
  • for the consumer durables industry, and for the media.

I do regard it as our job to provide all the information our clients need in order to make well-founded decisions throughout the product development and marketing process:

  • understanding the attitudes and behaviour of their target groups   
  • knowing what benefits are expected
  • responding appropriately to concrete product ideas and features
  • assessing intended communication strategies, and
  • calculating the chances of success for different market strategies.

My aim is...

  • to focus problems using customised research approaches
  • to collect reliable information using efficient methods and proven procedures
  • to underpin results using tested statistical procedures
  • to issue clear recommendations based on a proper understanding of the market and the problems faced by developers and decision-makers.