Felix Schaefer Marktforschung
Consumer | Products | Research

Background Research - to avoid "Trial & Error" during product development:

Clarifying the following basic questions:


  • Which products are people using, for what purposes and how often? 
  • Which relevant brands do they know?
  • Where do they buy them?
  • Who are these buyers and how can they be   characterised?
  • How does brand usership overlap?
  • What benefits do buyers expect?
  • How   well are these expectations met by the brands they know/use?
  • What do people expect of new products as compared to   those they are familiar with?

... is a precondition for the correct marketing strategy and for success-oriented product develop