Felix Schaefer Marktforschung
Consumer | Products | Research

Product Research - to successfully develop new products or relaunch existing brands …

As Alfred Politz, the founding father of Schaefer Marktforschung, once said: “The product is the majesty”.

In other words, the product must always be at the centre of all efforts to achieve market success:

  • from developing new ideas through to launching them on the market
  • from checking a product’s positioning through to relaunching it
  • to ensure product quality and customer satisfaction.


Only a reliable set of research tools can ensure

  • that suitable varieties are identified from a shortlist
  • the acceptance of new product varieties and line extensions is established
  • the individual factors of the marketing mix pertaining to the product are correctly assessed
  • the market maturity of new products is determined reliably,
  • the (new) positioning of established brands is appropriate
  • cost-saving measures do not upset the market
  • the product’s quality corresponds to market requirements.


Decades of experience with sophistictated product research make Schaefer Marktforschung the perfect partner for successful product development.